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Episode Notes
Jon Lovink, Western Canada’s most experienced media coach, joins Chad Hughes on the show to talk about trust and the media. Jon has a program called CRED which is effective for building trust in scenarios from one-on-one conversations to crisis or media. He gets into details with Chad.
Jon describes how he started in news, first as a reporter and eventually as a senior producer for CBC News, which led him to coaching. His specialty, what his company focuses on, is media coaching. At its core, Jon says media training is all about overcoming people’s fear of public speaking. There is an added level of overcoming distrust in the media right now, and Jon shares insight on that.
Chad and Jon Lovink talk about shaping the headlines in communications, building trust through verbal and body language, controlling the outcome of interviews, and Jon’s CRED program. Jon breaks down CRED into C for concern, R for responsiveness, E for expertise, and D for dedication. He and Chad examine how these work into different situations and help prepare you for speaking about a crisis. Jon has a wealth of experience and his stories and insights are light bulb moments on how to handle media.
“It really is about shaping the outcome, it’s about taking charge of the engagement with reporters. And you know, knowing how to… be outcome oriented.” – Jon Lovink
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